Handshake M
Two people reach across and shake hands, and the handshake becomes the letter M. It says Mitra is a friendship between the people who give and the people they help, with neither one standing above the other.
- Colours
- Royal blue
#0B44A0Coral#F25C45 - Feels
- Confident, modern, approachable
- Strengths
- The simplest of the three. It stays clear as a small app icon, a social profile picture or a website favicon.
- Keep in mind
- The bold geometry can feel more corporate than the other two. Softer type would warm it up.
Family Circle
Two caring adults wrap their arms around two children, while a joyful figure rises above them, all held inside one unbroken circle. It says Mitra protects families and children and keeps them together.
- Colours
- Plum
#741648Peach#F4956A - Feels
- Warm, nurturing, emotional
- Strengths
- The most heartfelt of the three. A first-time visitor will immediately read it as a charity for children and families.
- Keep in mind
- It has the most detail, so very small uses like a favicon would need a simplified version of the mark.
Home of Growth
An M opens like a pair of leaves under a sheltering roof, and three figures grow up inside it like seedlings. It says Mitra is a safe place where people and communities can grow.
- Colours
- Forest green
#1A5A2CCream#FBF3DC - Feels
- Grounded, hopeful, natural
- Strengths
- It tells the clearest story. Because it is essentially one colour, it prints cheaply and cleanly on banners, T-shirts and stamps.
- Keep in mind
- The house shape points to shelter. It fits best if housing, care homes or community spaces are central to Mitra's work.
Side by side
| A · Handshake M | B · Family Circle | C · Home of Growth | |
|---|---|---|---|
| Core message | Partnership and friendship | Care for families and children | Shelter, growth, community |
| Mood | Confident and modern | Warm and emotional | Grounded and hopeful |
| Small sizes | Excellent | Needs a simplified icon | Good |
| Printing | Two colours | Two colours | Works in one colour |
| Best if Mitra… | wants to look like a trusted partner to donors and volunteers | works mainly with children, women and families | runs shelters, homes or community programmes |
What happens after you choose
You pick an option
Choose A, B or C. Tell us about any changes you'd like, such as colours, lettering or details in the symbol.
We finish the logo
We redraw your choice as a clean vector file and deliver the full set: colour, one-colour, icon-only and the animated reveal.
We start the website
The approved logo sets the colours, type and mood of the Mitra Foundation website, and the reveal can open the home page.
To go ahead, just reply with Option A, Option B or Option C, plus any changes you'd like.